In today's eco-conscious society businesses are taking more responsibility for their carbon footprint and are re-addressing the ways they communicate with their market. Full colour printed newsletters are not only expensive to produce but they are also produced at a cost to the environment.

The everything4web e-newsletter solution is simple and cost effective and does not decrease your market reach. E-newsletters are a great way to keep in touch with your customers and general market without incurring printing or mailing costs. And with more than 85% of people using email as a form of regular contact you don't lose volumes from your database by shifting across to a digital communication format.

Companies who have previously saved money on printing by producing greyscale or 2 colour newsletters are freed up in the digital format as printing costs are no longer an issue. Mailing fees are greatly reduced by using customised CMS for your website to generate a dedicated email address for sending and managing subscriptions.

E-newsletters are not only an eco-friendly communication tool, they are also an effective way of attracting additional web traffic to your site by using click through hot spots in the newsletter. Your e-newsletter can also become a feature of your website, allowing news items to be posted and regularly updated without the concern of incurring printing fees.